Company / / Occhio is the most attractive luminaire brand in the luxury segment

January 2014

The WirtschaftsWoche, Germany‘s most widely read business magazine, in collaboration with Biesalski & Company and Brand Networks has determined the most attractive luxury brands in Germany. As a newcomer to the ranking Occhio is one of the Top 30 brands.

Whereas in 2012 Occhio was still rated a »secret star« and »exclusive trendsetter with the greatest potential« by Biesalsky & Company, it has now made the leap into the list of the most important established luxury brands – thus unofficially taking first place among German design luminaire manufacturers.

Every two years the WirtschaftsWoche in collaboration with the brand specialists Brand Networks and Biesalski & Company examines more than 100 German luxury brands. A survey is performed of 163 branch experts; who examine “brand appeal“ in addition to price indicators. With over a million readers the WirtschaftsWoche is the absolute no. 1 among business magazines. Its readers belong to the business elite in Germany.

Brand consultant Alexander Biesalski attested the newcomers to the ranking a clear positioning thanks to outstanding quality, precision and innovations. According to the WirtschaftsWoche the winners lived for the virtues of solidity, reliability and perfection – values which Occhio has adopted as its own for many years now. “The placement reinforces our resolve to offer our customers a unique quality experience“, said the delighted owner and designer Axel Meise.

The study appeared on January 13 in Issue 3/2014 of the WirtschaftsWoche.